But the thing is, most of us still follow the same long and drawn out process that was promoted in 2014: make a presence for yourself on social, generate goodwill via a compelling content creation strategy, offer lead magnets, nurture your new subscribers (and don’t forget to be vulnerable!), offer some sort of training (i.e. a webinar or product launch sequence), and then ask for a sale.
I’m tired just writing that process out!!
So when I started working with clients to help them create challenges as a way to promote their programs, I was absolutely amazed at how much time was saved in the customer journey (aka: the time it takes for a new follower or lead to convert into a buyer) when we started focusing on delivering RESULTS before asking for the purchase.
In fact, in one sales challenge launched in 2017 for new business owners, not only did many of our participants meet their sales goal for the challenge, but one in particular 11x her sales goal (AND it was the first revenue she’d made in her business ever!).
And now my client enjoys not just one, but several customers for life, who also double as advocates of her business.
Challenges have been nothing short of game changing, and since 2015, I have created and/or launched over a dozen different challenges in a variety of businesses with similar, rapid growth results.